During the first two decades of the 21st century, the scientific research about cognitive happiness within the classrooms of higher education institutions have been intensified, some of them have been used to explore within the framework of the digital society whether the promotion of collaborative learning is a useful didactic strategy to stimulate the happiness level of future graduates. Coherently with this research focus, the present work aims to analyze the link between happiness of university students and their academic performance. For this intention, during the academic year 2018-2019, a sample was taken from students of technology, administration, accounting and international business from the universities of Cádiz (Spain) and the Autonomous of Baja California (Mexico). The results obtained by linear regressions are quite consistent with the scientific literature about the correlation between happiness and a better academic performance, both populations confirm this theory.
Keywords: Happiness, academic performance, university, digital society.