Eduardo Ahumada-Tello
Professor @ UABC
Book Chapter
Publication Types:
The Role of Digital Marketing for Aesthetic Tourism: Understanding Tourist Behavior
Abstract
This article provides a technical outline of the basics of Digital Marketing for aesthetic tourism. The outline includes an introduction to digital marketing and strategies, explaining a conceptual framework relative to this growing marketing area, with information on the main areas for which digital marketing is particularly important on visitors’ decision to select a destination to go under aesthetic procedures: (1) the E-commerce section explores different business models, websites and blogs; (2) Web Search Marketing focuses on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), (3) E-mail (4) Social Media Marketing and, (5) Aesthetic medical online communities. In sum, this paper offers an overview of digital marketing and its strategies for an active and effective online presence for aesthetic medical providers. The added value of this paper is to contribute to the scant body of digital marketing and aesthetic tourism behavior
Reading and happiness empirical evidence in Spanish students
Abstract
This chapter studies from the perspective of Happiness Economics, relationship happiness-reading in college students of the degree in Business Administration and Management from University of Cadiz during the academic year 2018-2019. The results obtained by this research are not consistent with those achieved by the work carried out by the Roma Tre University in 2015 where we believe that reading people are happier than non-readers. Regarding the variables entrepreneurship, religion and sport, we should note that this scholarly work reaches the same conclusions as those established by scientific science of happiness, that is, entrepreneurs, religious and athlete’s individuals are the ones who usually have high levels of subjective well-being. © Peter Lang AG, International Academic
Postgraduate Administration Education: Profiles and Skills Contribution to the Knowledge Society
Abstract
Higher education and especially the postgraduate Master’s and Doctorate programs in northern Mexico, particularly in the border region of the Tijuana Baja California area, have become highly competitive at the international level and demanding qualified personnel, this research focuses on a comparative research through a series of methodological analyzes from the methodological perspective of the Fifth Systematic Helix (QHS) to determine the level of evolution and relevance of educational programs in the area of economic-administrative sciences of the Master’s Degree in Administration and Doctorate in Administration in the two institutions with the greatest tradition and roots in the training of professionals and scientists in the region. The National Technological Institute of Mexico Tijuana Campus and the Autonomous University of Baja California. From the perspective of the systematic approach of the QHS Methodology, with representatives of the business sector, government, education, associations, consultants from the sector under study and with this, evaluate the perspectives of generational competitiveness and the educational gaps in professional training and research. In this research, the generations of graduates are taken as a sample of the universe, considering representatives of the different sectors of employability such as the industrial sector, commerce, services, government or the entrepreneur. With the results of the research, studies of the impact on sectoral development and the contribution to the society of knowledge, innovation and competitiveness of the region at an international level are proposed.
Keywords
MBA, PhD in administration, Postgraduate in administration
Applied decision making in design innovation management
Abstract
This article focuses on decision making for innovation management during product design. As such, it requires a holistic approach that determines the elements necessary for decision-making in knowledge-based organizations. The first part of this chapter explores the importance of the decision-making process, its role in organizational growth and development of strategies, as well as the high complexity that these processes have acquired over time in global and turbulent markets. Then, the decision-making process is detailed, recounting the elements that form it and the impact it has on organizations. Innovation and its classifications are later described, as well as its importance to modern economies. The importance of design, management and product development is also described. Case studies of companies operating in the Information Technology sector in Baja California, Mexico, are used to contextualize the research and demonstrate its validity for use during the development of new software products. Finally, the chapter concludes by exploring the relevance of this study, from a complex approach, using computational methodologies that increase the feasibility of carrying out decision-making with greater sustenance and expectation of success.