The modern‐day industry has become increasingly turbulent, requiring firms to create a long‐term vision that innovates their internal and external processes. Firms, nowadays, must consider strategic and technological growth as fundamental factors for cultural change and a source for decision‐making. Achieving this requires the creation of differentiated strategies involving the development or acquisition of intangible assets, which depend on the innovation and creativity capabilities of the firm. Such assets include patents, engineering designs, and technological improvements to existing products. The intellectual capital of firms offers the most significant value to the economic development of modern society, and as we enter the Industry 4.0 era, firms possessing substantial intellectual capital are considered knowledge‐based firms. Roadmapping is a critical tool that allows firms to develop products with short, medium, and long‐term objectives, allowing them to engage their stakeholders throughout the entire lifecycle of a product. As product managers, we use technology roadmaps to steer our firms toward their strategies and to establish milestones for product development that will prepare us for meeting market and consumer requirements.This chapter outlines some traditional management strategies (e.g. strategic planning and direction, business models, technological management, and process analysis) to enable the creation of technology roadmaps, including a set of actions. A structured sequence of actions is proposed to develop indicators linked to specific technologies depending on the problem(s) being experienced by firms. Such indicators aim to improve the competitiveness of the firm. The proposed approach applies holistic strategies, which include internal and external analysis; part of this approach involves examining the existing capabilities and skills of the firm and the marketplace competition to better position the firm in the market. Finally, the social impact and cultural change required by a firm for planning a strategic approach are explained, including competitive, holistic, and influential entities in its environment.

Abstract

Abstract

Abstract

Higher education and especially the postgraduate Master’s and Doctorate programs in northern Mexico, particularly in the border region of the Tijuana Baja California area, have become highly competitive at the international level and demanding qualified personnel, this research focuses on a comparative research through a series of methodological analyzes from the methodological perspective of the Fifth Systematic Helix (QHS) to determine the level of evolution and relevance of educational programs in the area of economic-administrative sciences of the Master’s Degree in Administration and Doctorate in Administration in the two institutions with the greatest tradition and roots in the training of professionals and scientists in the region. The National Technological Institute of Mexico Tijuana Campus and the Autonomous University of Baja California. From the perspective of the systematic approach of the QHS Methodology, with representatives of the business sector, government, education, associations, consultants from the sector under study and with this, evaluate the perspectives of generational competitiveness and the educational gaps in professional training and research. In this research, the generations of graduates are taken as a sample of the universe, considering representatives of the different sectors of employability such as the industrial sector, commerce, services, government or the entrepreneur. With the results of the research, studies of the impact on sectoral development and the contribution to the society of knowledge, innovation and competitiveness of the region at an international level are proposed.

Keywords

MBA, PhD in administration, Postgraduate in administration 

The mystery of happiness has occupied human beings from ancient times until the present day. Philosophers, economists, historians, artists, and psychologists have offered different definitions of what happiness is and how to measure and develop it in various fields.

In this regard, the group of researchers from six countries: Spain, Italy, Mexico, United Kingdom, Brazil and Equador, present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«, which contains twelve contibutions about different knowledge areas, all based on the approach to happiness.

Abstract

This article focuses on decision making for innovation management during product design. As such, it requires a holistic approach that determines the elements necessary for decision-making in knowledge-based organizations. The first part of this chapter explores the importance of the decision-making process, its role in organizational growth and development of strategies, as well as the high complexity that these processes have acquired over time in global and turbulent markets. Then, the decision-making process is detailed, recounting the elements that form it and the impact it has on organizations. Innovation and its classifications are later described, as well as its importance to modern economies. The importance of design, management and product development is also described. Case studies of companies operating in the Information Technology sector in Baja California, Mexico, are used to contextualize the research and demonstrate its validity for use during the development of new software products. Finally, the chapter concludes by exploring the relevance of this study, from a complex approach, using computational methodologies that increase the feasibility of carrying out decision-making with greater sustenance and expectation of success.

Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability

The mystery of happiness has occupied human beings from ancient times until the present day. Philosophers, economists, historians, artists, and psychologists have offered different definitions of what happiness is and how to measure and
develop it in various fields.

In this regard, the group of researchers from six countries: Spain, Italy, Mexico, United Kingdom, Brazil and Equador, present their fourth joint work in this new book titled “Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability”, which contains twelve contibutions about different knowledge areas, all based on the approach to happiness.

Introducción:

El estudio de la influencia que se genera por el uso de las redes sociales en estudiantes, ha tenido cierto auge entre investigadores del área educativa, lo que denota un reconocimiento a la importancia que tienen éstas nuevas formas de comunicación en la dinámica universitaria y que de alguna manera afecta y modifica otros constructos propios del individuo que forma parte del grupo estudiantil.

Considerar a las redes sociales como parte fundamental en el proceso de comunicación y de percepción del individuo dentro de un grupo social es parte del efecto de influencia que puede desarrollar en las actividades diarias que éste realice. En los
diferentes contextos en que esta persona se desenvuelve, ya sea formativa académica o como parte del capital humano de alguna organización, le presencia de las redes sociales se convierte en un elemento ineludible para analizar sus conductas y su desempeño.

En la parte tres, Estado, administración pública, bienestar y felicidad social y objetiva, incluye: el impacto del crecimiento económico y empresarial en la felicidad social de la población española de los autores; Estela Núñez Barriopedro, Rafael Ravina Ripoll y Eduardo Ahumada Tello, exploraron a nivel regional el constructo crecimiento económico (PIB) y la felicidad social en España durante el intervalo entre los años 2013 y 2017, realizando un análisis correlacional a través de los datos primarios procedentes de los barómetros del (CIS) y del Instituto Nacional de Estadística (INE). La técnica seguida ha sido la ANOVA, permitieron demostrar dos cosas; la primera, que existe una fuerte relación positiva entre los parámetros PIB y felicidad; la segunda, que la variable actividad laboral constituye unos de los factores explicativos más influyente en la tasa media de felicidad de los españoles en el marco temporal objeto del presente estudio, resultados en consonancia con la literatura del Happiness Economics.

Resumen:

En este documento se plantea un estudio sobre las implicaciones que tiene para el crecimiento regional la estrategia de desarrollar un clúster de biotecnología. Se mencionan estudios sobre temas como competitividad, desarrollo regional, innovación y clusters; la metodología utilizada es documental. En este contexto, se establece que el valor intangible de patentes y procesos derivados del estudio de este sector industrial, han generado regiones importantes en el ámbito global que presentan alto nivel de ingresos y elevada calidad de vida para los habitantes en los países que han propiciado mediante políticas públicas el desarrollo de este sector. Es por ello que, como parte fundamental del estudio, se propone la creación de clusters de biotecnología que aprovechen la coyuntura entre la industria, la academia y el sector público, esto con la finalidad de generar una sinergia social en ámbitos regionales.

El desarrollo de sociedades hacia un estado de bienestar en donde sus integrantes cumplan sus aspiraciones sociales, económicas y personales ha sido el objeto de estudio de numerosos investigadores. Las emociones a su vez forman parte integral del capital humano que integra las organizaciones y también existe evidencia de que éstas afectan la productividad de los empleados así como su nivel de lealtad, estabilidad, compromiso y continuidad en las organizaciones, lo que en términos generales hace suponer que existe un impacto determinante en la competitividad que ésta puede generar en el entorno global y dinámico en el que se sustentan. En este documento se lleva a cabo una revisión bibliográfica de los conceptos relacionados con los temas de competitividad empresarial que es considerado un factor de desarrollo regional en ámbitos sistémicos, así
como los constructos de felicidad, estado del bienestar y su incidencia en la creación de una percepción emocional del estado del bienestar que se considera como un fin objetivo de toda misión personal y organizacional.

Resumen

En este trabajo se lleva a cabo un análisis sobre el impacto del enfoque de gestión del conocimiento en la competitividad empresarial de las empresas de base tecnológica y de tecnologías de información en Tijuana México. Mediante el uso de una metodología mixta se indaga sobre la relación que existe entre las actividades promotoras de la gestión del conocimiento que se describen como los proceso que conforman el capital intelectual, los mecanismos organizacionales de promoción de actividades enfocados en la inteligencia de negocios y, finalmente, las acciones que desarrollan un entorno de agrupamiento sectorial para encontrar la relación que estas actividades tienen con la competitividad empresarial en empresas del sector de TI. Entre los hallazgos principales se determina que las acciones llevadas a cabo desde los agrupamientos empresariales son los presentan mayor relevancia el desarrollo de la competitividad empresarial.

Palabras claves

Capital intelectual, competitividad, inteligencia de negocios, agrupamientosectorial, gestión del conocimiento